Best Western acquires the World Hotels brand

Best Western® Hotels & Resorts announced this week that it has acquired the WorldHotels ™ global hotel brand which represents a collection of approximately 300 unique and special hotels and resorts in prestigious destinations around the world. “There is a tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, President and CEO of Best Western Hotels & Resorts. “I have the utmost respect for WorldHotels and believe in its vast potential.” The acquisition of WorldHotels was completed a few days ago. The WorldHotels brand will play a pivotal role in enhancing Best Western’s portfolio of offerings to include the high society and luxury segments. WorldHotels will retain its distinctive personality and individuality, benefiting from Best Western’s robust and scalable e-commerce platform, strong partnerships, award-winning loyalty program, effective sales and marketing support, global distribution network and powerful revenue engines. In Italy, the Best Western group counts 160 hotel assets under contract with franchises in 2018.