This Insight analysis deals with the most relevant aspects of the strategy, with the aim of highlighting the different strategic options in the enhancement of hotel assets. The perspective in this sense concerns the different choices that can be adopted for the best enhancement of the hotel, both from a long-term perspective and from a short-term upside perspective. The different options, useful for an articulated understanding of real estate investment methods, are aimed at as many strategic scenarios that investors can use for their assets.